Portland Coffee Co.

In 2017, I was contracted by the University of Nottingham Students' Union to lead the artistic direction for their new in-house coffee shop initiative, Portland Coffee Co. The goal was to create a brand identity that resonated with the student audience while aligning with the SU's new brand guidelines and messages.

Branding & Identity

I developed a cohesive brand that captured the essence of the student community. The visual identity was designed to be vibrant, welcoming, and reflective of the SU's mission, ensuring that it stood out in a competitive campus environment.

Design Execution

Once the brand identity was established, I designed and produced a variety of print and digital collateral, including:

• A custom WordPress theme to enhance the coffee shop's online presence.
• Business cards and takeaway cup designs to reinforce the brand.
• A bespoke MS Word template for internal use.
• Menu displays and interior signage for an inviting in-store experience.
• Promotional items, including posters for live events and seasonal campaigns.

Outcomes & Lessons Learned

This project provided a unique opportunity to blend creative design with practical applications, ensuring that the coffee shop's branding was consistently represented across all touchpoints. The result was a well-received identity that not only enhanced the coffee shop's visibility but also contributed to its success as a key space for student engagement on campus.